Skip to main content
Enrollment Fee WAIVED now through JUNE 30th
Herzing University

Move Your Career Forward
with a Degree in Marketing

If you’re a creative person and have good business sense, a degree in marketing could help you move your career forward.

  • Earn your bachelor's degree in 3 years
  • 100% online coursework
  • No mandatory login times
  • Pathway to MBA
Are you ready to get started?

Next Start: June 6th

Birmingham - Marketing

Move Your Career Forward
with a Degree in Marketing

If you’re a creative person and have good business sense, a degree in marketing could help you move your career forward.

  • Earn your bachelor's degree in 3 years
  • 100% online coursework
  • No mandatory login times
  • Pathway to MBA
Are you ready to get started?
Have you taken the TEAS test?

Your Pathway into a Creative Industry

Develop the creative, strategic and management capabilities needed to succeed in the competitive field of marketing. Herzing's Bachelor of Science in Marketing combines real-world business coursework with hands-on marketing exercies and projects. You'll develop the skills needed to succeed in this highly competitive field.

Total Months
36 Months
Total Credits
123 Credits

As a Herzing student, you will:

  • Learn secondary, qualitative and quantitative marketing research methods
  • Understand consumer behavior concepts
  • Develop a strategic marketing plan
  • Gain capabilities in thinking critically at a conceptual level while using mathematical analysis in addition to scientific method
IACBE Logo

Herzing University has received specialized accreditation for our business programs through the International Assembly for Collegiate Business Education (IACBE)*.   As a graduate of our marketing program, you'll know that your degree meets the highest of international standards.

What will I learn in Herzing's marketing program?

Required Business Core Courses

  • Accounting I
  • Finance
  • Introduction to Business
  • The Digital Firm and Business Communications
  • Business Law I
  • Principles of Marketing
  • Leadership and Organizational Behavior 
  • Business Ethics
  • Project Management
  • Quantitative Decision Making or Research and Decision Making
  • Principles of Microeconomics
  • Principles of Macroeconomics

Required Courses in Marketing Management

  • Accounting II
  • Marketing on the Internet
  • Social Media
  • Customer Relationship Management
  • Advertising and Public Relations
  • Consumer Behavior
  • Product Development and Innovation
  • Professional Selling and Sales Management or Retail Management
  • Marketing Research
  • Marketing Strategy

Take the next step to learn more about Herzing's marketing program.

Is an MBA in Your Future?

Students in Herzing University's marketing degree program can get a “jumpstart” on earning a MBA. Qualifying students could take up to 12 graduate credits while still an undergraduate and apply these credits toward both degrees, thereby saving time and money.

Get Started!