Your Pathway into a Creative Industry
Develop the creative, strategic and management capabilities needed to succeed in the competitive field of marketing. Herzing's Bachelor of Science in Marketing combines real-world business coursework with hands-on marketing exercies and projects. You'll develop the skills needed to succeed in this highly competitive field.
Total Months
36 Months
Total Credits
123 Credits
As a Herzing student, you will:
- Learn secondary, qualitative and quantitative marketing research methods
- Understand consumer behavior concepts
- Develop a strategic marketing plan
- Gain capabilities in thinking critically at a conceptual level while using mathematical analysis in addition to scientific method
What will I learn in Herzing's marketing program?
Required Business Core Courses
- Accounting I
- Finance
- Introduction to Business
- The Digital Firm and Business Communications
- Business Law I
- Principles of Marketing
- Leadership and Organizational Behavior
- Business Ethics
- Project Management
- Quantitative Decision Making or Research and Decision Making
- Principles of Microeconomics
- Principles of Macroeconomics
Required Courses in Marketing Management
- Accounting II
- Marketing on the Internet
- Social Media
- Customer Relationship Management
- Advertising and Public Relations
- Consumer Behavior
- Product Development and Innovation
- Professional Selling and Sales Management or Retail Management
- Marketing Research
- Marketing Strategy
Take the next step to learn more about Herzing's marketing program.
Is an MBA in Your Future?
Students in Herzing University's marketing degree program can get a “jumpstart” on earning a MBA. Qualifying students could take up to 12 graduate credits while still an undergraduate and apply these credits toward both degrees, thereby saving time and money.