Move Your Career Forward with a Degree in Marketing
If you’re a creative person and have good business sense, a degree in marketing could help you move your career forward.
Your Pathway into a Creative Industry
Develop the creative, strategic and management capabilities needed to succeed in the competitive field of marketing.
Earn your bachelor's degree in 3 years
100% online coursework
No mandatory login times
Pathway to MBA
Learn to Influence Buying Decisions and Shape Brand Reputations
Herzing's Bachelor of Science in Marketing combines real-world business coursework with hands-on marketing projects. You'll gain fundamental knowledge and skills in digital marketing, social media, product development, consumer behavior, marketing strategy and much more.
As a Herzing student, you will:
- Study high-demand skills including brand storytelling, digital advertising, influencer marketing and more
- Gain hands-on experience with industry-standard tools and platforms
- Apply consumer insights, marketing principles and brand strategies to project-based learning experiences
- Explore AI-powered tools to improve customer engagement, predictive analytics and personalized marketing
- Sharpen your critical thinking, quantitative analysis and professional communication skills
What will I learn in Herzing's marketing program?
Core Courses
- Financial Management
- Managerial Accounting
- Introduction to Business
- Business Ethics and the Legal Environment
- Global Business Environment
- Creating Customer Value in the Digital Age
- Business Communication
- Principles of Economics
- Business Statistics
- Managing Information Systems
- Introduction to Business Analytics
- Strategic Leadership
- Entrepreneurial Strategy
- Change Management
- Principles of Economics
- Human Capital in Organizations
- Strategic Marketing Planning and Brand Storytelling
- Digital and Social Media Marketing Strategy
- Influencer and Creator Economy
- Consumer Insights, Behavior and Marketing Analytics
- Event and Experiential Marketing
- AI-Powered Relationship Management
Take the next step to learn more about Herzing's marketing program.
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Is an MBA in Your Future?
Pursue your bachelor’s degree in marketing with Herzing University, and you could get a jumpstart on earning an MBA. Qualifying bachelor’s degree students may take up to 12 graduate credits while still an undergraduate and apply these credits toward both degrees, saving time and money.