Use Data to Optimize Business Operations, Decision-Making, and Competitive Intelligence
It’s a data-driven world – especially in business.
Companies are looking for professionals who can harness customer data to improve operations at every level. Build the skills you need to meet this demand with Herzing. Our online Master of Science in Business Analytics (MSBA) program offers a blend of statistical knowledge, analytical skills, and experience with emerging artificial intelligence (AI) tools.
Program features include:
Flexible online study
Interactive learning that lets you apply theory in practice
An optional in-person internship or practicum experience for MSBA students*
Finish in as few as 6 months
Preparation for industry certification from the Project Management Institute (PMI®) and International Institute of Business Analysis (IIBA®)
Help Companies Make the Most of Their Data
The Herzing University MSBA program equips you to evaluate datasets, conduct various types of analyses with or without the use of AI tools, and develop compelling visualizations to communicate insights. You’ll graduate prepared to enhance business efficiency and competitiveness across a variety of operational domains.
As a graduate of this program, you will be able to:
- Gain practical experience with real analytics tools and software, bridging the gap between theoretical knowledge and practical application.
- Develop the technical skill set to leverage the power of analytics in a business setting, including programming, coding and analysis.
- Explore the ethical dimensions of using generative AI tools in business, learning to deploy these technologies responsibly to increase efficiency and innovation in projects and strategies.
- Understand how AI can be leveraged to analyze large datasets, identify trends, and make predictions, enhancing decision-making processes in various business contexts.
- Leverage AI tools to extract deeper customer insights from complex data, enabling businesses to tailor their products and services more effectively to meet market demands.
- Apply foundational business concepts in data-driven marketing, business analytics, artificial intelligence (AI), and technology management to inform decision-making, financial analysis and strategic business planning.
Our online business analytics programs prepare you to meet rising demand for data analysis skills in virtually any industry.
Practical Education, Online or In Person
As an MSBA student, you’ll engage in interactive online education that emphasizes practical, project-based learning experiences, using industry-standard analytics tools to solve problems. You’ll also explore how to apply generative AI tools to optimize data analysis processes, potentially deriving more a wide range of business operations, from customer service to employee training and retention.
Plus, our MSBA program includes the option to learn in person, if that suits your needs. You can complete a capstone project or pursue a real-world internship or practicum experience.*
What Will I Learn in the Herzing Online MS in Business Analytics?
The online Master of Science in Business Analytics is a 34-semester credit program that can be completed in as few as 12 months of study.
MS-BA courses include:
- Statistics for Business Decision-Making
- Times Series Analysis
- Data Management for Analysis
- Machine Learning
- Text Analytics and NLP
- Responsible Business Analytics
- Sector Analytics
- Communicating with Data Visualization
- Advanced Applications in Business Analytics
- Foundations of Business Analytics for Leaders
- MSBA Capstone Project or MSBA Internship
*Online students in some states may not be allowed to pursue an internship due to state restrictions.
Business Analysis and Project Management Certification Preparation
The curriculum for Herzing’s graduate programs in business analytics aligns with a number of third-party industry certifications that can enhance your resume. As a graduate of this program, you may qualify to take the following certification exams:
- Certified Business Analysis Professional (CBAP®)
- Business Data Analytics Certification (IIBA – CBDA)
- PMI Professional in Business Analysis (PMI-PBA®)
Herzing will reimburse the application fees for up to three certifications of your choice.
Certification in this program is not a state specific requirement.
Take the next step: request more info about Herzing’s online graduate programs in business analytics.
Get Started
You're Much More Than a Number
At Herzing, we believe that providing you with a caring, supportive community will have a positive impact on your learning experience. We know our students by name and are committed to your academic, personal, and professional success. Discover why Herzing's student-first approach, individual attention, and caring community set us apart from other colleges and universities.