Begin Your Business Analytics Career Journey Online with Herzing
Equip yourself for new opportunities with Herzing University.
Companies generate more data than ever before, which means they need more data analysis support than ever before. We offer an online Bachelor of Science in Business Analytics (BSBA) that offers you:
Flexible online study
Project-based interactive learning
Transfer-friendly – transfer up to 90 approved credits to the BSBA
Finish in as few as 32 months
An optional in-person internship or practicum experience for BSBA students*
Preparation for industry certification from the Project Management Institute (PMI®), Microsoft and the International Institute of Business Analysis (IIBA®)
*Online students in some states may not be allowed to pursue an internship due to state restrictions.
Build a Foundation of Tested and Emerging Analytics Skills
The Herzing University BSBA program teaches essential skills for evaluating, modeling, analyzing datasets and creating visualizations that communicate data-derived insights. In addition, the program includes course content designed to help you understand how to appropriately apply AI tools to enhance data analysis processes and insights.
Whichever program you choose, you will be able to:
- Use interactive learning modules to practice with real analytics tools and software, bridging the gap between theoretical knowledge and practical application.
- Explore the ethical dimensions of using generative AI tools in business, learning to deploy these technologies responsibly to increase efficiency and innovation in projects and strategies.
- Learn how AI tools can be integrated into standard business operations, automating and optimizing tasks such as inventory management, customer service, and financial analysis to drive business growth and efficiency.
- Understand how AI can be employed to streamline the recruitment process, from screening resumes to identifying the best candidates through predictive analytics, improving the efficiency and effectiveness of hiring.
- Learn how to apply AI tools to analyze employee data to enhance engagement strategies, predict turnover and optimize talent management, thus fostering a more supportive and productive workplace environment.
- Discover how AI can be used to personalize learning and development programs for employees, assessing individual learning patterns and needs to deliver tailored training solutions that maximize employee growth and retention.
With our online business analytics program, you can prepare to meet the rising demand for data analysis skills in a wide range of industries and organizations.
Flexible, Project-Based Online Learning
Our BSBA program challenges and engages you with practical, project-based learning experiences using industry-standard analytics tools. You’ll build foundational data analysis skills and investigate how to apply generative AI tools to optimize data analysis.
What will I learn?
The online Bachelor of Science in Business Analytics is a 120-credit degree program that can be completed in as few as 32 months of study.
BSBA courses include:
- Financial Management
- Managerial Accounting
- Introduction to Business
- Business Ethics and the Legal Environment
- Global Business Environment
- Creating Customer Value in the Digital Age
- Business Communication
- Managing Information Systems
- Project Management
- Introduction to Business Analytics
- Strategic Leadership
- Marketing Analytics
- Business Statistics or Statistics for Business Decision-Making
Certifications:
The curriculum for our business analytics bachelor’s degree program aligns with third-party industry certifications that can further enhance your resume. As you complete this program, you may become eligible to take exams for the following certifications:
- Entry Certificate in Business Analysis™ (ECBA™)
- Certification of Capability in Business Analysis™ (CCBA®)
- QuickBooks Certified User
- Associate Certified Analytics Professional™ (aCAP®)
- Microsoft Business Analytics Certifications
- Certified Associate in Project Management™ (CAPM®)
Take the next step to learn more about Herzing's Business Analytics program.
Get Started
You're Much More Than a Number
At Herzing, we believe that providing you with a caring, supportive community will have a positive impact on your learning experience. We know our students by name and are committed to your academic, personal, and professional success. Discover why Herzing's student-first approach, individual attention, and caring community set us apart from other colleges and universities.