Your Pathway into a Creative Industry
Develop the creative, strategic and management capabilities needed to succeed in the competitive field of marketing. Herzing's Bachelor of Science in Marketing combines real-world business coursework with hands-on marketing exercies and projects. You'll develop the skills needed to succeed in this highly competitive field.
Total Months
36 Months
Total Credits
123 Credits
As a Herzing student, you will:
- Learn secondary, qualitative and quantitative marketing research methods
- Understand consumer behavior concepts
- Develop a strategic marketing plan
- Gain capabilities in thinking critically at a conceptual level while using mathematical analysis in addition to scientific method
What will I learn in Herzing's marketing program?
Required Business Core Courses
- Accounting I
- Finance
- Introduction to Business
- The Digital Firm and Business Communications
- Business Law I
- Principles of Marketing
- Leadership and Organizational Behavior
- Business Ethics
- Project Management
- Quantitative Decision Making or Research and Decision Making
- Principles of Microeconomics
- Principles of Macroeconomics
Required Courses in Marketing Management
- Accounting II
- Marketing on the Internet
- Social Media
- Customer Relationship Management
- Advertising and Public Relations
- Consumer Behavior
- Product Development and Innovation
- Professional Selling and Sales Management or Retail Management
- Marketing Research
- Marketing Strategy
Take the next step to learn more about Herzing's marketing program.
Is an MBA in Your Future?
Pursue your bachelor’s degree in marketing with Herzing University, and you could get a jumpstart on earning an MBA. Qualifying bachelor’s degree students may take up to 12 graduate credits while still an undergraduate and apply these credits toward both degrees, saving time and money.